Music Promotion – NATALYA PLAYS PIANO

How I Built a Sustainable Career as a Pianist

January 5, 2026

Accompanist Guide, Artist Growth, Branding, Career Development, Collaborative Pianist, Digital Marketing, Ensemble Playing, Freelance Musician, Gig Booking, Independent Music, Marketing, Music Business, Music Career, Music Education, Music Income, Music Industry, Music Promotion, Music Strategy, Musician Wellness, Networking, Performance, Pianist Mindset, Piano, Piano Accompaniment, Piano Inspiration

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Before I decided to start freelancing full time, I genuinely thought there were only two career paths after studying piano. You either became a piano teacher or a classical concert pianist. Those were the options and neither sounded appealing. It was not until I started working in the industry full time that I realised how

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Music Marketing for Musicians in 2026: What Actually Works

The way musicians grow audiences keeps changing. In 2026, success is less about chasing algorithms and more about creating meaningful experiences, strong communities, and clear artistic identity. Here are practical, forward-looking ways to market yourself as a musician in 2026, without repeating what worked in previous years. 1. Create an Artistic World, Not Just Content

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Best Podcasts for Pianists, Creatives, and Music Lovers

I’m a huge fan of podcasts. I’ve got one for every mood, topic and occasion. Whether I’m cooking dinner, driving to a gig, or going for a walk – I love to learn new things and get inspired. Over the years, I’ve found a handful of podcasts that keep me motivated as a pianist, feed

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How to Produce Your Own Piano Concert – A Step-by-Step Guide

So, you want to produce your own piano concert? Whether you’re a seasoned performer or taking the leap for the first time, putting on your own show is both exciting and overwhelming. I’ve been there – learning everything from scratch, making plenty of mistakes, and eventually, turning my concerts into a successful part of my

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How I Lost $4,000 on My First Concert – And Why I Did It Again

May 31, 2025

Artist Growth, Branding, Career Development, Digital Marketing, Freelance Musician, Gig Booking, Independent Music, Marketing, Music and Emotion, Music Business, Music Career, Music Income, Music Industry, Music Promotion, Music Storytelling, Music Strategy, Performance, Pianist Mindset, Piano, Piano Inspiration, Pop Culture Music

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Where It All Began: The Moment That Changed Everything In 2011, I attended a small piano recital at the Sydney Conservatorium, where a student performed an intimate concert of Final Fantasy music. I remember sitting there, shocked – not by the performance itself, but by the sheer fact that someone was playing non-classical music in

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7 Essential Ways to Market Yourself as a Musician in 2025

The music industry is always evolving, and what worked for artists a few years ago might not be as effective today. In 2025, musicians need to be more than just talented – they need to be savvy marketers, content creators, and business-minded artists. With the ever changing social media algorithms, streaming trends, and AI-driven platforms,

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The Business of Music: How to Market Yourself as a Performer

March 8, 2025

Artist Growth, Branding, Career Development, Digital Marketing, Freelance Musician, Gig Booking, Independent Music, Marketing, Music Business, Music Career, Music Income, Music Industry, Music Promotion, Music Strategy, Networking, Performance, Piano

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Being a great musician is one thing – but getting your name out there, booking gigs, and building a career is a whole different challenge. In today’s world, marketing yourself as a performer is just as important as practicing your instrument. The good news? You don’t need a huge budget or a record deal to

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